ADAPTIVE GROWTH
São Paulo
Economic and social instability can breed adaptive behaviors for business that ought to be better understood and modeled in developed markets. On our São Paulo immersion we traversed examples in the growing fintech and healthcare sectors catering to the underbanked; urban planning efforts reliant on public private partnerships; and large corporations embracing concrete metrics to hold themselves accountable for their environmental impact.
We spent time in the homes of pioneers for sustainable agriculture and new media. In each we found an appetite for experimentation. Leaders readily borrowed ideas from adjacent industries. In the absence of infrastructure, solutions are imperfect yet flexible.

When change becomes the normal behavior, it’s not change anymore. It’s the new constant. This is the new way of approaching business. You’re going to change everyday.
Roberto Martini, founder and CEO FLAGCX The Creative Disruption Network
We developed the environmental profit and loss so that in management we can and when we are making decisions, put everything in the same currency.
Renata Puchala, sustainability manager at Natura















CREDITS
LUIS ARNAL & MARCELO FAGUNDES
INSITUM (now Fjord LatAm)
CARLOS TEIXEIRA
IIT Institute of Design
ITAU UNIBANCO
CLAUDIA MEREILLES DAVIS
Fazienda Ambiental Fortaleza
CUBO
ROBERTO MARTINI
FLAGCX
CRISTINA JUNQUEIRA
Nubank
MANOEL LEMOS
Redpoint Ventures
MARCELO IGNATIOS
SP Urbanismo
BRUNA CHIANCA
Jeitto
GUILHERME AZEVEDO & KAT WENDELSTADT
Dr. Consulta
CHEF ALEX ATALA
D.O.M.
HELOISA NEVES & FABIANNE EYCHENNE
WE FAB
LUCIANO HASHIBA & ALICE MACHADO
Natura
BRUNO TORTURRA
Estudio Fluxo
PETTER RINGBOM
Opendox film